This article explores the limitations of currency converters and how to deal effectively with local currencies in Shopify Markets. We'll demonstrate why currency converters are no longer the best option by comparing their user experience with that of Shopify Markets. From providing an in-depth understanding of local currencies to illustrating practical examples, we cover everything you need to know.

The failure to redirect international customers to the correct shopping experience leads to lost users and a drop in conversion rates. Although Shopify offers an automatic domain redirect feature, it has its limitations. In this article, we explore the drawbacks of relying on this automatic redirect and provide the optimal solution for implementing country redirects.

Brands must configure currency in Shopify Markets for localized shopping experiences. Shopify reports 92% of international visitors prefer buying in their own currency. Learn how to set up and change currencies in Shopify Markets and how to change Shopify currency based on location to optimize user experience.