Case study

How Orbe Redirects Users for Leonisa's Regional Expansion Store

Website

leonisa.com

Industry

Apparel & accessories

Location

United States

About Leonisa

Leonisa is on a mission to empower women. Through their commitment to creating high-quality products, Leonisa aims to instill strength, confidence, and self-assurance in every woman, fostering the belief that they are the best version of themselves.

As a Colombian fashion brand with a global presence, Leonisa reaches customers worldwide. Their dedication to conscious fashion extends to their manufacturing processes, with high-tech underwear produced in-house in Colombia. This commitment reflects Leonisa's deep-rooted love for people, the planet, and their creations, ensuring that compassion and sustainability remain at the forefront of all endeavors.

With distribution centers in 10 different countries and a global distribution network, Leonisa's impact spans continents.

Orbe's Features:

  • Geolocation popup
  • Connect multiple expansion stores
  • Redirection to regional store
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Challenge

In 2023, Leonisa faced limitations with their previous solution before Orbe. Despite utilizing a popup designed by their own team, they encountered challenges in properly saving user preferences, leading to:

  • Many users having to select their country on each visit.
  • Difficulty in maintenance for the technical team, requiring constant updates and modifications to the geolocation settings for each store, leading to errors.

With 12 stores and multiple teams across different countries, managing geolocation became increasingly complex. Orbe enabled Leonisa to simplify this process, automating redirection and country preference management with ease, ensuring that each customer visits the correct store and shopping experience.

Orbe is by far the best geolocation App. We started with the Shopify native solution but it does not include countries outside of the store markets so that we can redirect between stores. Orbe solved the issue. Also, the team has been very proactive and helped us implement an X to close the popup window.

Victor Yacaman

Solution

Leonisa's journey with Orbe brought forth a seamless integration with their existing Shopify setup. This integration facilitated a smooth transition towards a more robust and efficient geolocation solution, ensuring a hassle-free experience for both Leonisa and its customers.

One of Orbe's key advantages lay in its ability to provide instant updates to configurations. With a simple update or addition of new countries within Orbe, Leonisa witnessed immediate reflection of these changes across all their stores, ensuring consistency and standardization in the geolocation experience, all achieved in a matter of seconds.

Orbe empowered Leonisa to enhance the international user experience significantly. By eliminating confusion among multiple stores and streamlining navigation for international customers, Orbe helped Leonisa deliver a clearer and more defined user journey.