Use Case
How Orbe Redirects Users for Leonisa's Regional Expansion Store
About Leonisa
Leonisa is on a mission to empower women. Through their commitment to creating high-quality products, Leonisa aims to instill strength, confidence, and self-assurance in every woman, fostering the belief that they are the best version of themselves.
As a Colombian fashion brand with a global presence, Leonisa reaches customers worldwide. Their dedication to conscious fashion extends to their manufacturing processes, with high-tech underwear produced in-house in Colombia. This commitment reflects Leonisa's deep-rooted love for people, the planet, and their creations, ensuring that compassion and sustainability remain at the forefront of all endeavors.
With distribution centers in 10 different countries and a global distribution network, Leonisa's impact spans continents. The brand's reach extends far and wide, with over 10,000 direct and indirect employees worldwide.
Orbe's features
Geolocation popup
Connect multiple Expansion Stores
Redirection to Regional Store
Challenge
In 2023, Leonisa faced limitations with their previous solution before Orbe. Despite utilizing a popup designed by their own team, they encountered challenges in properly saving user preferences, leading to:
Many users having to select their country on each visit.
Difficulty in maintenance for the technical team, requiring constant updates and modifications to the geolocation settings for each store, leading to errors.
With 12 stores and multiple teams across different countries, managing geolocation became increasingly complex. Orbe enabled Leonisa to simplify this process, automating redirection and country preference management with ease, ensuring that each customer visits the correct store and shopping experience.
"
Orbe is by far the best geolocation App. We started with the Shopify native solution but it does not include countries outside of the store markets so that we can redirect between stores. Orbe solved the issue. Also, the team has been very proactive and helped us implement an X to close the popup window.”
Victor Yacaman
Solution
Leonisa's journey with Orbe brought forth a seamless integration with their existing Shopify setup. This integration facilitated a smooth transition towards a more robust and efficient geolocation solution, ensuring a hassle-free experience for both Leonisa and its customers.
One of Orbe's key advantages lay in its ability to provide instant updates to configurations. With a simple update or addition of new countries within Orbe, Leonisa witnessed immediate reflection of these changes across all their stores, ensuring consistency and standardization in the geolocation experience, all achieved in a matter of seconds.
Orbe empowered Leonisa to enhance the international user experience significantly. By eliminating confusion among multiple stores and streamlining navigation for international customers, Orbe helped Leonisa deliver a clearer and more defined user journey.
Our flexibility played a pivotal role in addressing Leonisa's unique requirements, particularly concerning the inclusion of non-traditional stores within Shopify's framework.
As Shopify considers Puerto Rico to be a state of the United States rather than a separate country within Shopify Markets, this posed a problem when redirecting Puerto Rican users to Leonisa's regional Expansion store specifically designed for Puerto Rico. Our team worked on a tailored solution to address this issue.
Notably, the integration of the Puerto Rico store showcased Orbe's adaptability, enabling Leonisa to extend its reach to this regional market seamlessly. This integration was crucial in enhancing the user experience for Puerto Rican customers. By providing a dedicated shopping environment tailored to their needs, Leonisa ensured an optimal experience for Puerto Rican users while safeguarding against unintended visits to the United States store. Orbe's capability to accommodate such specific needs underscored its value as a versatile and indispensable solution for Leonisa's geolocation management.
In terms of customization and flexibility, Orbe offered Leonisa advanced options to tailor redirection behavior on first and subsequent visits. Moreover, it provided the freedom to craft a welcome popup that harmonized perfectly with Leonisa's brand identity, ensuring a cohesive and engaging user experience.
In summary, Orbe's seamless integration, instant updates, and enhanced user experience capabilities have empowered Leonisa not only to streamlined its operations but also to provide its customers with a more tailored and engaging shopping experience across multiple countries.
With Orbe, Leonisa continues to uphold its mission of empowering women worldwide.