How one product gets priced differently in 9 markets
This free analysis breaks down how Nike prices the Air Jordan 1 across 9 markets: tariff by tariff, tax by tax, cost by cost. See exactly what drives the differences, and apply the same framework to your own pricing strategy.
What you'll find inside:
- The 5 costs behind every international price
- How tariffs, taxes, shipping, and payment fees affect your margins
- Why the most profitable market isn't the one most brands would expect
FAQs
The same product carries a different cost structure in every country. Tariffs, VAT or GST, shipping, payment fees, and local pricing all change the final number.
We reverse-engineered the Air Jordan 1 Retro Low OG "Chicago" across nine countries, where the published price ranges from $145 to $204 USD. Get the Nike pricing analysis to see which cost moves the margin in each country and apply the same framework to your products.
Start with the economics of each country, not a flat currency conversion. Your price has to absorb the local tariff, tax, shipping, and payment cost while protecting the margin.
This is not another Shopify Admin tutorial. The Nike analysis gives you the five-cost framework behind the number, so you do not discover an unprofitable country after sales start. Get the pricing analysis and run the five-cost model on your catalog.
In this model, taxes create more pricing pressure than tariffs. Tariffs increase landed cost, while VAT or GST changes the final amount the shopper pays and the room you have to protect margin.
The U.S. and India both carry a 22.5% tariff in our model, but India also adds 18% GST. That is why one percentage never tells the full pricing story. Get the Nike pricing analysis and compare the full cost stack across nine countries.
European shelf prices usually include VAT, while U.S. prices typically show sales tax later. Shipping, tariffs, and local price strategy can widen the gap further.
Comparing stickers without unpacking those layers can make a healthy price look inflated or an unprofitable price look competitive. Get the Nike pricing analysis to see the cost and margin model for Spain, the UK, and seven other countries.
Yes. Replace Nike's estimated COGS, inbound freight, and payment rates with your own figures, then keep the same five-cost structure for each country.
That gives your team a repeatable pricing model instead of a country-by-country guess that hides margin loss. Get the Nike pricing analysis and apply the framework to your next country.
