Challenge
After migrating to Shopify, Boden was looking for a clear and reliable way to guide international visitors to the right country store, while supporting accessibility, consistency, and a seamless global experience.
The brand operates a multi-store architecture to properly serve different regions. This setup allows Boden to manage different commercial models, regional requirements, and international operations without compromising the customer experience. Their primary store covers the UK, Isle of Man, and Australia, while separate stores support the US, key European markets, and the rest of the world. This approach allows Boden to offer the right language, currency, and commercial model in each region, but it also adds complexity.
With this setup in place, Boden needed a solution that could:
- Connect multiple stores without friction through a modern, accessible country selector, ensuring customers can easily choose their country and always land on the correct store.
- Support countries, languages, and currencies at scale, managing dozens of markets and stores without SEO issues, broken redirects, or a confusing user experience.
- Allow full customization, so the country selector and geolocation popup fully align with Boden’s brand and design system.
- Meet strict accessibility requirements (WCAG 2.2), including support for keyboard navigation, screen readers, and clear user consent.
- Avoid patches, custom scripts, and multiple tools, reducing long-term risk and maintenance overhead with a single, scalable solution.
With all of these requirements on the table, Boden found in Orbe a partner capable of supporting a complex international setup without compromise, bringing clarity, accessibility, and long-term reliability into a single solution.
