Challenge
Much like numerous other brands, Nanimarquina faces the challenge of tailoring its product offerings and prices to specific markets when it comes to localizing shopping experiences. Shopify Markets empowers Nanimarquina to localize their shopping experiences and tailor their offerings by country.
Given their worldwide sales of high-volume design products, price discrepancies across countries are significant. Failing to direct customers to the correct experience could result in lost sales and frustration due to unexpected price increases.
The issue emerged when users encountered product detail pages or saw prices on the storefront; international users noticed that the displayed prices were lower before selecting their shopping experience.
This predicament posed a considerable challenge for the customer support team, inundating them with daily support tickets from customers perturbed by price hikes during checkout or on the product detail page.
To tackle this issue head-on, implementing a geolocation solution like Orbe became imperative.
They presented other needs:
- A priority was not to display prices before the shopping experience was chosen, recognizing that prices might vary and preventing ticket-related concerns.
- The design had to harmonize with its established look and feel, ensuring a seamless and consistent visual presentation.
- A Market Selector feature was imperative. Despite varying prices across markets, they deemed incorporating a user-friendly market selector crucial. This enhancement would enable users to adjust market preferences and elevate the overall user experience.
