Case study

How Loop Earplugs fixed Google Merchant Center errors and overcame compliance issues

Website

loopearplugs.com

Industry

Apparel & accessories

Location

Belgium

About Loop Earplugs

Loop Earplugs is a Belgian-born, global earwear brand on a mission to revolutionize how people experience sound. Fueled by their own frustrations with noisy venues, co-founders Maarten Bodewes and Dimitri O launched Loop Earplugs in 2016 after discovering that no existing earplugs delivered the right mix of protection, comfort, and style.

From day one, the team has aimed higher than just earplugs. Their vision? “To completely revolutionize how people experience sound” through design-led innovation that combines function with fashion.

Today, Loop Earplugs is not just a lifestyle brand: it’s a thriving, international e-commerce business. Their global setup is built on six Shopify expansion stores (US, Australia, India, South Korea, Japan, and a global store), catering to local markets while delivering a seamless, trusted customer experience worldwide.

Orbe's Features:

  • Geolocation popup
  • Country selector
  • Connect multiple expansion stores
  • Google Merchant Center support
  • Exclude specific pages
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Challenge

As Loop Earplugs expanded globally, the team faced challenges that went beyond scaling logistics or marketing. Operating six Shopify expansion stores was necessary to meet business requirements like handling region-specific billing, offering local payment methods, and managing payouts in multiple currencies. But this setup also surfaced major roadblocks.

First, their previous geolocation solution created a complex UX that relied heavily on manual redirects. Maintaining these rules across six stores quickly became unmanageable, adding friction to what should have been a seamless customer journey.

Second, they ran into persistent Google Merchant Center issues. Poorly implemented geolocation features caused compliance flags, disrupting campaigns and forcing the team into reactive fixes that drained time and resources.

Without a reliable solution, these challenges could have undermined Loop Earplugs' international strategy, frustrating customers, hurting performance marketing, and creating unnecessary operational complexity.

  • As a global consumer electronics brand, the company needed a geolocation setup that could scale across six expansion stores while remaining effortless to manage and intuitive for customers.
  • They required a solution that eliminated recurring Google Merchant Center errors, ensuring compliance and preventing disruptions to their performance marketing campaigns.
  • As an international business operating in multiple regions, it was crucial to maintain consistency across different markets, currencies, and payment methods.

Orbe eliminates every flaw we’ve encountered with other geolocation apps. Its expert engineering makes setup effortless, and the UX turns even complex logic into intuitive, user-friendly flows. It’s truly a ‘set it and forget it’ solution. When we rarely need support, the team responds fast and gets things sorted. This is hands down the last geolocation app we’ll ever need.

Nathan Ziarczyk - Web Development Lead

Solution

After adopting Orbe, Loop Earplugs quickly realized they had found the missing piece to their global setup. What had once been a complex process became seamless thanks to Orbe’s automation and expert engineering. Redirects that previously required manual intervention were replaced by smart, intuitive flows that run smoothly, freeing the team to focus on growth rather than troubleshooting geolocation issues.

Orbe’s native integration with Shopify meant that the company didn’t have to juggle extra tools or custom code. Setup was effortless, maintenance minimal, and the UX (both for their team and their customers) was dramatically simplified.

Orbe resolved the recurring Google Merchant Center errors that had affected their previous setup. By ensuring compliance and eliminating technical pitfalls, Loop Earplugs could scale their marketing campaigns without fear of sudden flags or disruptions.

To further streamline operations, the team leverages Orbe’s advanced path management features. With Redirect Full Path, customers land directly on the right version of the page (preserving SEO value and user intent). And with Exclude Paths, the brand keeps certain pages universally accessible, allowing all visitors worldwide to reach them without redirection.

With Orbe, Loop Earplugs achieved a frictionless UX, effortless setup, and fully resolved their Google Merchant Center issues. Redirects that once required manual intervention were replaced with automated, intuitive flows, giving customers a seamless localized experience across six expansion stores. By eliminating compliance flags and technical pitfalls, the team can now scale campaigns confidently, expand into new markets faster, and focus their energy on growth rather than troubleshooting. It proves that global scale doesn’t have to come with technical headaches: it can be simple, consistent, and sustainable.